If you have been participating in My Choice activities - keep up the good work! After a while you may notice that you are no longer earning points for My Choice activity completion. This is because points for My Choice activities are capped at 25% of the highest incentive points level. Once the 25% points threshold is reached you can still participate in My Choice activities but can no longer earn points for completing those activities. At that time, activity points are no longer visible in the bottom corner of My Choice activity tiles and a gift box icon will appear.